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ORGANICO SOLD TO GARDEN SPECIALISTS VITAX

Vitax Limited, one of the UK's leading garden and horticulture manufacturers, has extended its organic product range by purchasing Organico Limited. A favourite amongst gardeners who prefer sustainable and organic gardening methods, the acquisition of Organico forms part of Vitax's strategy to introduce more natural products into its existing portfolio.

Although Vitax purchased the complete share capital of the business it will continue to work with Roger Cumisky and his team as it grows the business.

Paul Gooding, Managing Director at Vitax, says: "6x is the premier natural fertiliser brand in the UK and it will play a large part in our plans for 2015 and beyond. It is very rare that an opportunity arises to purchase such an established and well-regarded brand which has such growth potential.

"The 6x brand is already a market-leader so we have no plans to re-brand it or bring it into one of our existing ranges. We will however be utilising the reach of our sales team to make it more universally available at Garden Centres throughout the UK and overseas."

Organico has been producing 6x in the UK for over 40 years and will continue to be manufactured in Somerset where it purchases the bulk of it chicken waste, sourced from farms within a 50 mile radius. This commitment to the local economy was just one consideration in its sale to Vitax, as Roger Cumisky, Managing Director at Organico, explains: "For the past 40 years we have been developing a range of products which are not only sustainable and organic but utilises waste from local farmers, so it was important we kept that continuity and investment in the surrounding communities.

"Over the years we have been approached by many buyers but Vitax echoed our values and has a great heritage behind it. As a family-owned business, we know the 6x brand and Groworganic name will continue to flourish."

The 6x range will still be available through garden centres and mail order.

W: www.vitax.co.uk
T: 01530 510060
E: marketing@vitax.co.uk

 
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